Welcome to my portfolio! I’m Aponi, a versatile Product Designer currently based in the vibrant city of Calgary, AB. Originally from Toronto, my journey has taken me across the diverse landscapes of Canada, enriching my perspective and deepening my understanding of human experiences, which is at the core of my design philosophy.
With a strong academic background in the Life Sciences and a minor in Psychology from McMaster University, I bring a unique blend of analytical thinking and empathy to my design work. My passion for understanding human behaviour seamlessly translates into creating user-centered products that are not only visually appealing but also intuitive and accessible to all users.
I specialize in product strategy and design, with a particular interest in creative problem-solving, conducting thorough research, and adaptable prototyping. My experience spans various industries, where I’ve had the opportunity to lead the full end-to-end design process on numerous projects, from exploration and ideation to implementation and iteration. I thrive in agile environments, collaborating with cross-functional teams to deliver designs that balance user needs and stakeholder goals.
Some of my recent work includes leading the redesign of OneVest’s design system, improving user comprehension of complex financial data, and enhancing operational efficiency through the development of client report tools and document managers. My ability to identify and address pain points has consistently resulted in improved user satisfaction and product performance.
Beyond my professional work, I’m deeply committed to creating designs that make a positive impact on people’s lives. Whether through simplifying routine processes, like my work with Vivid Theory, or developing engaging and interactive features, like the in-app fantasy league for the WNBA, I strive to contribute to an overall better user experience.
When I’m not designing, you’ll likely find me exploring new creative outlets, traveling to discover new places and food, or spending time with my dogs and cats (#TeamCats forever)! I invite you to explore my portfolio and get in touch if you’re interested in collaborating on projects that prioritize innovation, empathy, and impact.