To begin, my design partner and I conducted extensive competitive analysis, examining the websites of MirimGene’s competitors. We found that while the content was similar across the board, many of these sites presented their information in a more clean and sophisticated manner, which we aimed to emulate.

MirimGene’s team was clear that the bright pink and purple colours from their branding and logo had to be incorporated into the design. This posed a challenge, as these vibrant colours naturally convey a fun and joyful tone, which doesn’t always align with the serious nature of their work in developing cures for diseases like sepsis. To address this, we opted to use these colours as accents rather than dominant elements, allowing the seriousness of the content to remain the focus. The design was kept minimalistic to ensure that essential information was clearly communicated.

For the administrative side, it was crucial to create a design that was simple and effective, allowing easy updates for content such as news articles, publications, and blog posts. We aimed for a clean and straightforward interface that could handle new content seamlessly.

Finally, we chose a modern, clean sans-serif font to reinforce the medical and scientific tone of the site, ensuring that the overall design was both professional and aligned with MirimGene’s goals.