OneVest is a fintech platform offering investment management solutions for individuals and financial institutions. The project focused on enhancing OneVest’s platform by developing two key features: the Portfolio Details modal and the Risk Profile Workflow. The Portfolio Details modal provides detailed insights into investment portfolios, while the Risk Profile Workflow assesses client risk during onboarding. Both features are configurable, allowing for tailored experiences that meet diverse client needs, ultimately improving the overall user and advisor experience.
2-3 months
Lead Product Designer
Develop a configurable Portfolio Details modal for detailed investment information, empowering users and advisors to make informed decisions.
Create a personalized Risk Profile Workflow during onboarding to align investment strategies with client needs and risk tolerance.
Ensure both features are configurable to meet diverse client requirements and preferences.
Integrate the Risk Profile Workflow into onboarding for a seamless and efficient user experience.
To enhance the OneVest platform, I began by conducting thorough competitor analysis and user research, focusing on what financial investment advisors need to effectively communicate with their clients. This analysis revealed significant gaps in how we presented investment information, both to advisors and to our robo-investing clients. Our previous approach only provided a brief, one-sentence description of portfolio themes, which often lacked clarity and did not offer users a meaningful understanding of their investments.
Users were unable to see where their money was being invested or understand how their risk levels influenced their portfolio holdings, contributions, and overall investment themes. Recognizing these shortcomings, I designed an expanded modal view that presents comprehensive information on each investment theme, supported by data visualizations. These visualizations are configurable by administrators, allowing them to decide which data points are most relevant to display to their clients, thereby tailoring the experience to meet specific needs.
In addition, our previous system did not adequately explain to users why they were placed in a particular risk category, nor did it provide them with sufficient information to make informed trading decisions. To address this, I developed a more detailed risk assessment feature. This feature offers a clear description of the user’s risk level, highlights the factors that contributed to their classification, and suggests a recommended asset mix tailored to their profile. Like the portfolio information, these details are fully configurable, giving administrators control over what information is presented to users.
By expanding and refining these features, my goal was to provide users with a deeper understanding of their investment profiles, enabling them to make more informed decisions and enhancing the overall transparency and effectiveness of the platform.
The next steps in the project include an updated design with a new Product Exploration Page and Summary Page for advisors. The workflow will cover Personal Information and Suitability Questions, an optional Client Risk Profile, the Product Exploration Page, Portfolio Details & Selection, and a final Summary Page.
The Product Exploration Page will allow users to search for and explore specific models, offering detailed information on asset classes, investment policy statements, historical performance, and risk metrics. It includes robust search functionality and comprehensive model views.
The Summary Page will consolidate selected portfolio options, providing an overview of the chosen model with an optional display of underlying holdings. It will also guide users through confirming their selection and next steps.
The workflow editor will offer customization options, allowing for the configuration of risk level names, descriptions, score ranges, and images to better tailor the user experience.